When I founded Stork Club, it was driven by a deeply personal mission. Like so many others, I faced common fertility challenges that made building a family incredibly difficult. These issues were neither proactively addressed nor treated with the individualized care they deserved. The experience was isolating and overwhelming, leaving me feeling invisible and reduced to a voiceless body navigating a broken system. I knew there had to be a better way—one that recognizes people as whole individuals and empowers them with clarity, confidence, and compassionate care. Today, I’m proud to introduce Stork Club’s Condition-Based Care Pathways, a pioneering solution created to address these persistent gaps and truly transform the experience of reproductive care.
Transforming Reproductive Care Through Personalization
Stork Club’s Condition-Based Care Pathways are the first of their kind, offering tailored care plans that proactively address over 40 health conditions affecting reproductive outcomes. From Polycystic Ovary Syndrome (PCOS) and Endometriosis to Gestational Diabetes and Preeclampsia, this approach ensures that each member receives guidance and care unique to their reproductive health needs and goals. Additionally, care plans are tailored based on factors such as a member's age, race, gender, reproductive goals and paths, life stage, location, and access to care.
Traditional reproductive health programs often take a one-size-fits-all approach, leaving members to navigate a maze of generic options. However, we believe reproductive care should reflect the complexity and individuality of each person’s journey. With our new personalized pathways, members access a personalized roadmap that includes diagnostics, symptom management, expert recommendations, and proactive care tasks—all delivered seamlessly through the Stork Club app and a vetted network of 1,600 providers in the US (8,000 providers worldwide in 100 countries).
Example: A Real-Life Impact of Managing Gestational Diabetes
Consider Gestational Diabetes Mellitus (GDM), a condition that affects up to 8% of pregnancies in the U.S. Without proactive management, GDM can lead to severe complications, including preterm delivery and costly neonatal intensive care unit (NICU) admissions. Infants born to mothers with unmanaged GDM spend a median of 11 days in the NICU, costing employers around $100,000 per case.
Stork Club’s Condition-Based Care Pathways make a tangible difference. Members with GDM receive tailored reminders for glucose monitoring, dietary guidance, and access to top-tier specialists like endocrinologists and nutritionists via virtual consultations. Early interventions like these have been shown to reduce the risk of preterm birth by 50%, potentially saving $50,000 in NICU costs per case—while also ensuring healthier outcomes for both mother and baby (JAMA Pediatrics, 2018).
Innovating for Employers and Employees
This innovative approach doesn’t just improve clinical outcomes; it also addresses the financial realities of reproductive care. Treating members' conditions proactively and holistically allows for better outcomes and reduces the risk of complications. Stork Club helps employers control costs while providing employees with the comprehensive support they need.
Since launching Stork Club, we’ve achieved 100% customer retention from day one and maintained an exceptional Net Promoter Score (NPS) of 92+. We’ve also consistently delivered top clinical outcomes across our entire book of business (not just selected groups), as recognized by a leading national actuarial group. These results reflect our clients' trust in us and our solutions' tangible impact.
A Future Built on Compassionate Care
The launch of Condition-Based Care Pathways marks a new era in reproductive health. It’s a bold step toward a future where everyone navigating reproductive challenges feels seen, supported, and empowered. For me, this work is deeply personal. I started Stork Club to transform the experience I—and so many others—endured, creating a system that brings clarity and care to a confusing and isolating journey.
To our members, partners, and customers: thank you for trusting us to lead the way in proactive, personalized reproductive care. Together, we’re not just improving health outcomes—we’re redefining what it means to care in the US and worldwide. We can demonstrate that just as there is no such thing as a generic body, we all deserve #NonGenericCare.
Want to learn more? Contact our team for a live demo to see how it works so we can help your team next year!
