You've successfully subscribed to Stork Club Blog
Great! Next, complete checkout for full access to Stork Club Blog
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Family-Building: A National and Business Priority Amid Policy Shifts

Family-Building: A National and Business Priority Amid Policy Shifts

. 3 min read

With the national agenda now focused on helping America have more healthy babies, employers have a critical role in supporting their workforce on this journey. At Stork Club, we believe this is both a business and healthcare priority—helping employees have healthier pregnancies not only improves maternal and child health but also reduces complications and lowers the overall cost of care for employers. By prioritizing better maternity outcomes, companies can support their people while driving long-term, sustainable healthcare savings.

As family-building remains a key priority, it’s essential to have the most effective strategy and solution in place. For self-insured enterprise employers, maternity and newborn care consistently rank among the top three highest claims categories, while pregnancies through IVF are becoming the new norm—yet remain costly. Family-building solutions designed and proven to drive better outcomes with fewer treatments at every stage of the journey, delivering positive ROI and actual savings, are no longer optional—they’re a business imperative. A well-structured reproductive healthcare program ensures that employees can successfully conceive with fewer IVF cycles or naturally, leading to full-term pregnancies and reducing the need to trigger costly medical stop-loss insurance claims.

The Shift from Reimbursement Perk to Smart High-Performance Program

While early solutions on the market provided family-building perks through reimbursement or limited fertility cycle sponsorship—leaving pregnancy, postpartum, and newborn care outside their scope—Stork Club has spent years collaborating with leading reproductive care experts to design comprehensive benefits structures that cover every step of the way. These solutions, whether integrated directly into health plans or offered as an HRA with dollar limits or cycle-based coverage, enable companies to align their benefits with this agenda, driving optimal outcomes for both employees and employers alike.

Employers who have already invested in evidence-based reproductive care solutions are not just responding to past policy trends—they are making strategic, forward-thinking decisions that ensure family-building remains a priority. Here’s how Stork Club helps companies stay aligned:

1. Fertility Preservation & Assisted Pregnancy Support

Fertility treatments and preservation—such as egg, sperm, and embryo cryopreservation, IVF, and surrogacy support—empower employees to plan their families while maintaining career momentum proactively. Providing such care through a managed care solution with directly contracted and vetted providers is key and leads to proven better clinical outcomes. Companies investing in these benefits demonstrate a commitment to long-term workforce stability and well-being.

2. Healthier Pregnancies and Births

Access to high-quality doula care via Stork Club Birth Doula Care provides expecting mothers comprehensive support throughout pregnancy, birth, and postpartum. Stork Club ensures this care is available virtually, in labor rooms, and at home, improving birth outcomes and supporting maternal health.

3. Midlife Reproductive Care: Menopause & Men’s Health Optimization

Reproductive health isn’t just about fertility. Menopause care and men’s health optimization improve quality of life and workplace retention for aging employees. Stork Club provides solutions to manage symptoms, improve hormonal balance, and optimize long-term health.

4. Personalized Care Plans with Pre-Existing Conditions

Reproductive health intersects with various medical conditions, including PCOS, diabetes, heart disease, and more. Stork Club’s platform creates personalized care plans that connect employees with virtual and in-clinic providers across the U.S. and 100+ countries.

5. Unlimited Access to High-Quality Experts via Video Visits

Employees benefit from on-demand video visits with hundreds of leading specialists, ensuring they receive expert guidance whenever and wherever they need it. Virtual access improves care equity and reduces barriers to specialized reproductive healthcare.

Time to Re-Evaluate Your Benefits Strategy

If your company has been using a reproductive care solution that isn’t delivering the desired results, now is the perfect time to re-evaluate and explore better options. Stork Club is uniquely positioned to help employers reduce costs while providing an exemplary experience for employees. We’ve maintained 100% customer retention since Day 1, a testament to the value we deliver. Let us help you optimize your reproductive healthcare strategy—ensuring healthier outcomes, lower costs, and a seamless experience for employees and their families.

Want to learn more? Contact our team for a live demo to see how it works so we can help your team.